Read: Videogame stocks in 2018: Trends seem good for publishers, bad for retailers “Games in general have the enviable position that their content is interactive, which allows them to make data-driven insights and adjust games and business models that benefits players and the company.” “Videogames are a much better business than studios,” said KeyBanc analyst Evan Wingren in a phone interview. Box office sales improved 3% globally to a record total of almost $40 billion, though domestic returns declined and prompted questions about cinema chains and film-production companies.

In 2017, consumers spent $36 billion on videogames, up 15% from the year earlier, according to NPD Group data. “The companies I cover have a new update every year or two, at the longest, often with a big expansion pack,” she said in a telephone interview, adding that companies should be investing in titles every year within existing franchises.īy comparison to making films and other media, videogames are a lucrative and profitable industry, in part because the medium itself lends itself to a data-heavy approach in terms of what is and is not working to boost profits. Which employ a strategy similar to Nintendo’s with Mario: Crank out new titles based on the property to get more money. Martin does not cover Take-Two, but does cover competitors Activision Blizzard Inc. videogame analyst Laura Martin said she literally didn’t believe that a title originally launched in 2013 could sustain that level of success into 2018. GTA V sales are so impressive over such a long period of time that when asked, Needham & Co. GTA V stands alone largely because of the title’s continued longevity: It continues to bring in hundreds of millions in revenue more than four years after its launch, finishing 2017 as the sixth best-selling videogame in the U.S., according to NPD Group data. While the Mario franchise has sold more units in total, no single Mario game has come close to collecting $6 billion on its own. “I think maybe with the exception something Nintendo has made-Mario Brothers-but aside from that there’s never been a console game that’s sold so many units.” “I think it’s a wild outlier,” Creutz told MarketWatch in a phone interview. Even taking into account DVD and streaming sales would not put the biggest movie blockbusters in GTA V’s neighborhood, said Cowen analyst Doug Creutz, estimating those sales might add up to $1 billion to the films’ totals.

In the neighborhood of $6 billion-far above the success of blockbuster movies like “Star Wars” or “Gone With The Wind,” which both collected more than $3 billion, adjusted for inflation. Since it’s launch in 2013, “GTA V” has sold 90 million units, putting its total haul for publisher Take-Two Interactive Inc.

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